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Excellente newsletter d'Avinash qui revient sur les différentes façons (bonnes et incomplètes) de calculer le RO d'une entreprise lorsque l'on souhaite mesurer le retour de ses campagnes.
L'exemple s'applique au Paid (Search/Social) mais on peut tout à fait appliquer ça au SEO, comme je le faisait chez l'annonceur (ça me rassure de voir que j'appliquais déjà son ROI 3).
L'exemple s'applique au Paid (Search/Social) mais on peut tout à fait appliquer ça au SEO, comme je le faisait chez l'annonceur (ça me rassure de voir que j'appliquais déjà son ROI 3).
La merdification en termes d'usage Javascript a pris le contrôle du web. Plus précisément, l'article présente bien les problématiques de ces frameworks en Javascript
L'usage du Javascript dans les services en ligne alourdit tellement la facture de téléchargement... Heureusement qu'il y a Pornhub pour vraiment optimiser les performances !
The presentation slide inspired Reichheld to develop a new metric, earned growth rate, which measures the revenue growth generated by returning customers and their referrals. A related statistic, the earned growth ratio, is the ratio of earned growth to total growth.
Earned growth has two elements. The first is the back-for-more component captured by a battle-tested statistic called net revenue retention (NRR), which is used in several industries, most notably software-as-a-service (SaaS). Once you have organized revenues by customer, you can determine your NRR.
The second component is earned new customers (ENC). It is the percentage of spending from new customers you’ve earned through referrals (as opposed to bought through promotional channels).
Tracking the behaviors of customers tagged as earned versus bought will help you determine their relative lifetime value, illuminating which customer segments and acquisition channels represent the best investments.
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Article très intéressant qui revient sur les limites du NPS pour l'enrichir avec un 2ème KPI.
Earned growth has two elements. The first is the back-for-more component captured by a battle-tested statistic called net revenue retention (NRR), which is used in several industries, most notably software-as-a-service (SaaS). Once you have organized revenues by customer, you can determine your NRR.
The second component is earned new customers (ENC). It is the percentage of spending from new customers you’ve earned through referrals (as opposed to bought through promotional channels).
Tracking the behaviors of customers tagged as earned versus bought will help you determine their relative lifetime value, illuminating which customer segments and acquisition channels represent the best investments.
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Article très intéressant qui revient sur les limites du NPS pour l'enrichir avec un 2ème KPI.