Management & developement of the new eCommerce website product for SSENSE. I worked within a SCRUM team of 8 people. During that period, I learnt how to maximize the value of my product, prioritize increments regarding business & user needs with the capacity to handle unplanned events. Strong collaboration with other stackholders, the scrum master & the dev team.
2017 JANUARY - 2017 AUGUST
Senior SEO Strategist
In charge to develop the whole International SEO Strategy for the company, I am also responsible to develop a SEO team within SSENSE that works with other related teams to provide solutions for a better organic ranking internationally and filling user needs. I was working with people from the studio (copywriters), buyers, marketing, PR and IT. Deep analysis of our potential customers (expectations, behaviour online/offline, specificities by country, other interests, etc...). I also developed SEO culture internally (SEO workshops adapted to different teams, internal seo/search newsletter and event hosting at SSENSE).
SEO & Search Engine Marketing Teacher
Teach SEO fundamentals & search engine marketing basics to a groupe of 12 students. I prepared and correct dedicated exercises and tests too.
Yellow Pages Canada
I had to develop a SEO strategy to improve website organic visibility for hotel searches (editorial, marketing tactics, on-site and off site).I was working closely with copywriters, dev team and the product owner.
Business Performance Team Lead
Create & develop the whole performance team (SEO, PPC & Web Analytics). Management of 4 people. Help sales team to get SEO/PPC/Analytics contracts. Write and suggest SEM (SEA+SEO) strategies for potential customers.
2014 JANUARY - 2015 JANUARY
SEO/PPC Team Lead
SEO/PPC Team Lead for all TC Media properties (Coup de Pouce, Elle Canada, Canadian Living, Style at home, Decormag, LesAffaires, TheHockeyNews, Recettes.qc.ca, etc...).Permanent collaboration with product owners of each site & developers concerning SEO high value on-site projects. Acquisition strategy via partnership with the external community of fans TC Media had for some specific properties (Elle Canada, Coup de Pouce).
2010 DECEMBER - 2014 JANUARY
SEO Speaker [part-time]
SEO & Search Engine Teacher for approx. 60 students at HETIC: integration of SEO in web projects, knowledge sharing via practical exercices and concrete examples for students who will be graduated for a Master Degree.
2008 JANUARY - 2009 DECEMBER
SEO Project Manager
I was in charge to create and make apply the SEO Strategy for classified ad websites of the group. I have been working closely with Front-End, Back-End, system administrators, analytics & PPC experts). I also did SEO with a german website (Seminus.de) with a dedicated team in Berlin.
SEO Analyst dedicated to multiple customers. Team work with SEO project manager. I did multiple SEO audits for national companies (including eCommerce websites). I also wrote directly SEO recommandations for these same customers and support them on their application. Finally, I regularly measured post-project performance via Analytics tools to measure real benefits.